Invisible Ink | Invisible Ink Website

Animation Studio Portfolio Landing Page

 

Project Type: Freelance Project

Client: Invisible Ink

My roles: Web Designer ・ UI Designer

Methods: Competitive Analysis ・ Branding・ Moodboard ・ Lot of Sketches & Design comps ・ Prototype

Tools: Adobe illustrator & XD

Length: 100 hrs

 

Quick Note

In the late Summer of 2020, Invisible Ink offered me to design their new website. They wanted it to be a simple structure - a landing page. The original website was really simple; a black background static page with their logo, link for their contact, and animation reel. They were in need of creating a new look that translates their identity that is professional, yet fun and friendly. I collaborated with the Brand Strategy & New Business manager, as well as the web developer at Invisible Ink; I defined, delivered the look as well as the function of the website. The design comp was created in Adobe XD to communicate the component sizes and animation ideas easier.


Challenge

Design a website (one page) that translates Invisible Ink’s service and communicates the positive, friendly, and fun vibe.

Outcome

Delivered a colorful and simple one-page design comp that communicates the animation studio’s identity and service.


ORIGINAL WEBSITE:

One fixed full screen page. You can still review the original website from here.

Screen Shot 2021-04-17 at 11.27.46 AM.png